Our Story

Frankies Bikinis is a female-led lifestyle brand known for its trendsetting designs, innovative fabrics, and its unwavering commitment to making women feel confident and beautiful. Founded in 2012 by mother-daughter duo Mimi and Francesca Aiello, Frankies Bikinis began as a small operation in their Malibu home and has since grown into a globally recognized name. What started as a passion project has blossomed into an internationally successful company, creating a significant impact on the fashion and swimwear industry.

From its beginnings in the Aiello family home, Frankies Bikinis quickly gained attention for its unique designs and focus on flattering fits. Over the years, the brand has expanded its offerings beyond swimwear to include ready-to-wear clothing, knits, and activewear. Francesca Aiello, the creative force behind the brand, has carefully curated a collection that emphasizes femininity and confidence, with each piece thoughtfully designed to accentuate and empower the female form.

Frankies Bikinis has also become known for its powerful collaborations with some of the most iconic women in the entertainment industry, including Bella Hadid, Pamela Anderson, Sydney Sweeney, Gigi Hadid, Naomi Osaka, Hailee Steinfeld, and Sofia Richie. These collaborations have helped elevate the brand’s presence and further solidified its position in the fashion world.

You can find Frankies Bikinis products in leading retail stores nationwide, including Victoria’s Secret, Revolve, SSENSE, Free People, Kith, and Bloomingdale’s. The brand’s designs are loved by women who appreciate both style and comfort, with pieces that are as versatile as they are chic. Whether you’re lounging by the pool, heading to the beach, or looking for a bold new outfit for a night out, Frankies Bikinis offers something for every occasion.

At the heart of Frankies Bikinis is Francesca Aiello, whose journey into fashion was shaped by her upbringing in Malibu. Surrounded by the ocean and an active surf community, Francesca’s love for the water and beach culture began at an early age. As a teenager, she started creating her own custom bikinis, inspired by a desire to find a style that embodied both confidence and individuality. Encouraged by her mother, she quickly began sharing her designs with friends, and what started as a personal hobby quickly turned into a full-fledged business.

With the rise of social media, Francesca launched the Instagram account @frankiesbikinis to showcase her designs, which caught the attention of women everywhere. Her designs gained even more recognition when she became the youngest designer ever to present at Miami Swim Week, a milestone that propelled her into the fashion spotlight. In recognition of her remarkable achievements, Francesca was named to Forbes 30 Under 30 and won the prestigious Fashion Collaboration of the Year award at the Daily Front Row Awards.

Despite the brand’s incredible growth, Frankies Bikinis has remained deeply rooted in Francesca’s original vision and beach-inspired roots. Her mother Mimi continues to be a constant source of support and inspiration, and together they work tirelessly to create pieces that make women feel confident, empowered, and effortlessly stylish. The Aiellos’ combined creativity and passion for design are at the core of everything they do, ensuring that Frankies Bikinis will continue to inspire women for years to come.